Global Sale Assets: From Generic Discounts to High-Velocity Sales
Overview
Planning culturally specific festive sales across every quarter is crucial due to Cradlewise's rapid global expansion in the U.S., Canada, India, and Australia.
The focus is on designing unique, high-impact sales graphics (e.g., for BFCM, Diwali, Mother's Day, Halloween, Boxing Day and Christmas) for each market's website. This local approach is vital to stand out from competitors, truly connect with local customers, and boost sales during peak holiday seasons.
My Role
Product Design • Market Research • Sales Funnel Design
Team
Hardik Somaiya (Product Manager), Nupur & Tanvi (Visual Designers)
Team
Hardik Somaiya (Product Manager), Nupur & Tanvi (Visual Designers)
The problem statement
Despite offering significant discounts, our number of orders showed negligible increase compared to non-sale periods. Our existing sale graphics were generic, visually unappealing, and lacked essential psychological triggers—such as scarcity messaging and clear urgency timers. Consequently, the discounts failed to generate customer action, costing us major revenue in key global markets.
Mother's day (April, May), Halloween (October), BFCM (November), Christmas/Boxing Day (December)
Sales months like April, May, and October had a similar number of orders compared to non-sales months.
🇺🇸 United States
We performed various sales campaigns that took place during the following periods:
• Mother's Day (April to May)
• Halloween (October)
• BFCM (November)
• Christmas (December)
🇨🇦 Canada
We performed various sales campaigns that took place during the following periods:
• Mother's Day (April to May)
• Halloween (October)
• BFCM (November)
• Boxing Day (December)
🇦🇺 Australia
We performed various sales campaigns that took place during the following periods:
• Halloween (October)
• BFCM (November)
🇮🇳 India
We performed various sales campaigns that took place during the following periods:
• Diwali (October)
• BFCM (November)
─────────────────────────────────────────────────────
mother's day
Visual theme & mood
• Soft pastels
• Floral
• Sentimental, Premium Gifting
• Clean & Minimal
Color Palette
Graphic Assets
UI elements
────────────────────────────────────────
─────────────────────────────────────────────────────
────────────────────────────────────────
halloween
Visual theme & mood
• Charming Spooky
• Cozy Dark Neutrals
• Glow & Shadow
• Comfort & Safety
Color Palette
Graphic Assets
UI elements
─────────────────────────────────────────────────────
────────────────────────────────────────
────────────────────────────────────────
christmas (United States), boxing day (Canada)
Visual theme & mood
• Nature & Winter Season
• Snowy Accents
• Soft Lighting
• Cozy & Luxury
Color Palette
Graphic Assets
UI elements
─────────────────────────────────────────────────────
black friday cyber monday
Visual theme & mood
• Exclusive Access
• Modern
• Tech Aesthetic
• Time-Sensitive
Color Palette
Graphic Assets
We had four sales phases in total:
P1 & P2: Early Access Users
P1 (Sign-up): Early access users sign up (November 1st – November 6th).
P2 (Sale Open): Sale opens for early access users (November 7th – November 10th).
P3 & P4: General Access Users
P3 (Open for All): Sale opens to the general public (November 10th).
P4 (Sale Ending): Sale ending soon/Final notice.
UI elements
We had four sales phases in total:
P1 & P2: Early Access Users
P1 (Sign-up): Early access users sign up (November 1st – November 6th).
P2 (Sale Open): Sale opens for early access users (November 7th – November 10th).
P3 & P4: General Access Users
P3 (Open for All): Sale opens to the general public (November 10th).
P4 (Sale Ending): Sale ending soon/Final notice.
─────────────────────────────────────────────────────
diwali
Visual theme & mood
• Joyful, Extravagant
• Firework Sparks
• Gold Yellow
• Big Savings, Celebration
Color Palette
Graphic Assets
UI elements
────────────────────────────────────────
─────────────────────────────────────────────────────
Results
The data strongly suggests that working on Global Sale Assets: From Generic Discounts to High-Velocity Sales was extremely successful and resulted in a step-change in performance.
Thankyou for reading!❤️
Global Sale Assets: From Generic Discounts to High-Velocity Sales
Overview
Planning culturally specific festive sales across every quarter is crucial due to Cradlewise's rapid global expansion in the U.S., Canada, India, and Australia.
The focus is on designing unique, high-impact sales graphics (e.g., for BFCM, Diwali, Mother's Day, Halloween, Boxing Day and Christmas) for each market's website. This local approach is vital to stand out from competitors, truly connect with local customers, and boost sales during peak holiday seasons.
My Role
Product Design • Market Research • Sales Funnel Design
Team
Hardik Somaiya (Product Manager), Nupur & Tanvi (Visual Designers)
Team
Hardik Somaiya (Product Manager), Nupur & Tanvi (Visual Designers)
The problem statement
Despite offering significant discounts, our number of orders showed negligible increase compared to non-sale periods. Our existing sale graphics were generic, visually unappealing, and lacked essential psychological triggers—such as scarcity messaging and clear urgency timers. Consequently, the discounts failed to generate customer action, costing us major revenue in key global markets.
Mother's day (April, May), Halloween (October), BFCM (November), Christmas/Boxing Day (December)
Sales months like April, May, and October had a similar number of orders compared to non-sales months.
🇺🇸 United States
We performed various sales campaigns that took place during the following periods:
• Mother's Day (April to May)
• Halloween (October)
• BFCM (November)
• Christmas (December)
🇨🇦 Canada
We performed various sales campaigns that took place during the following periods:
• Mother's Day (April to May)
• Halloween (October)
• BFCM (November)
• Boxing Day (December)
🇦🇺 Australia
Since launching Cradlewise here in the second quarter of 2025, we've performed two sales campaigns. These took place during the following periods:
• Halloween (October)
• BFCM (November)
🇮🇳 India
We performed various sales campaigns that took place during the following periods:
• Diwali (October)
• BFCM (November)
─────────────────────────────────────────────────────
mother's day
Visual theme & mood
• Soft pastels
• Floral
• Sentimental, Premium Gifting
• Clean & Minimal
Color Palette
Graphic Assets
UI elements
────────────────────────────────────────
─────────────────────────────────────────────────────
────────────────────────────────────────
halloween
Visual theme & mood
• Charming Spooky
• Cozy Dark Neutrals
• Glow & Shadow
• Comfort & Safety
Color Palette
Graphic Assets
UI elements
─────────────────────────────────────────────────────
────────────────────────────────────────
────────────────────────────────────────
christmas (United States), boxing day (Canada)
Visual theme & mood
• Nature & Winter Season
• Snowy Accents
• Soft Lighting
• Cozy & Luxury
Color Palette
Graphic Assets
UI elements
─────────────────────────────────────────────────────
black friday cyber monday
Visual theme & mood
• Exclusive Access
• Modern
• Tech Aesthetic
• Time-Sensitive
Color Palette
Graphic Assets
We had four sales phases in total:
P1 & P2: Early Access Users
P1 (Sign-up): Early access users sign up (November 1st – November 6th).
P2 (Sale Open): Sale opens for early access users (November 7th – November 10th).
P3 & P4: General Access Users
P3 (Open for All): Sale opens to the general public (November 10th).
P4 (Sale Ending): Sale ending soon/Final notice.
UI elements
We had four sales phases in total:
P1 & P2: Early Access Users
P1 (Sign-up): Early access users sign up (November 1st – November 6th).
P2 (Sale Open): Sale opens for early access users (November 7th – November 10th).
P3 & P4: General Access Users
P3 (Open for All): Sale opens to the general public (November 10th).
P4 (Sale Ending): Sale ending soon/Final notice.
─────────────────────────────────────────────────────
diwali
Visual theme & mood
• Joyful, Extravagant
• Firework Sparks
• Gold Yellow
• Big Savings, Celebration
Color Palette
Graphic Assets
UI elements
────────────────────────────────────────
─────────────────────────────────────────────────────
Results
The data strongly suggests that working on Global Sale Assets: From Generic Discounts to High-Velocity Sales was extremely successful and resulted in a step-change in performance.
Thankyou for reading!❤️
Global Sale Assets: From Generic Discounts to High-Velocity Sales
Overview
Planning culturally specific festive sales across every quarter is crucial due to Cradlewise's rapid global expansion in the U.S., Canada, India, and Australia.
The focus is on designing unique, high-impact sales graphics (e.g., for BFCM, Diwali, Mother's Day, Halloween, Boxing Day and Christmas) for each market's website. This local approach is vital to stand out from competitors, truly connect with local customers, and boost sales during peak holiday seasons.
My Role
Product Design • Market Research • Sales Funnel Design
My Role
Product Design • Market Research • Sales Funnel Design
Team
Hardik Somaiya (Product Manager), Nupur & Tanvi (Visual Designers)
The problem statement
Despite offering significant discounts, our number of orders showed negligible increase compared to non-sale periods. Our existing sale graphics were generic, visually unappealing, and lacked essential psychological triggers—such as scarcity messaging and clear urgency timers. Consequently, the discounts failed to generate customer action, costing us major revenue in key global markets.
Mother's day (April, May), Halloween (October), BFCM (November), Christmas/Boxing Day (December)
Sales months like April, May, and October had a similar number of orders compared to non-sales months.
🇺🇸 United States
We performed various sales campaigns that took place during the following periods:
• Mother's Day (April to May)
• Halloween (October)
• BFCM (November)
• Christmas (December)
🇨🇦 Canada
We performed various sales campaigns that took place during the following periods:
• Mother's Day (April to May)
• Halloween (October)
• BFCM (November)
• Boxing Day (December)
🇦🇺 Australia
We performed various sales campaigns that took place during the following periods:
• Halloween (October)
• BFCM (November)
🇮🇳 India
We performed various sales campaigns that took place during the following periods:
• Diwali (October)
• BFCM (November)
─────────────────────────────────────────────────────
mother's day
Visual theme & mood
• Soft pastels
• Floral
• Sentimental, Premium Gifting
• Clean & Minimal
Color Palette
Graphic Assets
UI elements
────────────────────────────────────────
─────────────────────────────────────────────────────
────────────────────────────────────────
halloween
Visual theme & mood
• Charming Spooky
• Cozy Dark Neutrals
• Glow & Shadow
• Comfort & Safety
Color Palette
Graphic Assets
UI elements
─────────────────────────────────────────────────────
────────────────────────────────────────
────────────────────────────────────────
christmas (United States), boxing day (Canada)
Visual theme & mood
• Nature & Winter Season
• Snowy Accents
• Soft Lighting
• Cozy & Luxury
Color Palette
Graphic Assets
UI elements
─────────────────────────────────────────────────────
black friday cyber monday
Visual theme & mood
• Exclusive Access
• Modern
• Tech Aesthetic
• Time-Sensitive
Color Palette
Graphic Assets
We had four sales phases in total:
P1 & P2: Early Access Users
P1 (Sign-up): Early access users sign up (November 1st – November 6th).
P2 (Sale Open): Sale opens for early access users (November 7th – November 10th).
P3 & P4: General Access Users
P3 (Open for All): Sale opens to the general public (November 10th).
P4 (Sale Ending): Sale ending soon/Final notice.
UI elements
We had four sales phases in total:
P1 & P2: Early Access Users
P1 (Sign-up): Early access users sign up (November 1st – November 6th).
P2 (Sale Open): Sale opens for early access users (November 7th – November 10th).
P3 & P4: General Access Users
P3 (Open for All): Sale opens to the general public (November 10th).
P4 (Sale Ending): Sale ending soon/Final notice.
─────────────────────────────────────────────────────
diwali
Visual theme & mood
• Joyful, Extravagant
• Firework Sparks
• Gold Yellow
• Big Savings, Celebration
Color Palette
Graphic Assets
UI elements
────────────────────────────────────────
─────────────────────────────────────────────────────
Results
The data strongly suggests that working on Global Sale Assets: From Generic Discounts to High-Velocity Sales was extremely successful and resulted in a step-change in performance.
Thankyou for reading!❤️
Sales months like April, May, and October had a similar number of orders compared to non-sales months.
Mother's day (April, May), Halloween (October), BFCM (November), Christmas/Boxing Day (December)
The problem statement
Despite offering significant discounts, our number of orders showed negligible increase compared to non-sale periods. Our existing sale graphics were generic, visually unappealing, and lacked essential psychological triggers—such as scarcity messaging and clear urgency timers. Consequently, the discounts failed to generate customer action, costing us major revenue in key global markets.
Results
The data strongly suggests that working on Global Sale Assets: From Generic Discounts to High-Velocity Sales was extremely successful and resulted in a step-change in performance.
Thankyou for reading!❤️
🇦🇺 Australia
We performed various sales campaigns that took place during the following periods:
• Halloween (October)
• BFCM (November)
🇨🇦 Canada
We performed various sales campaigns that took place during the following periods:
• Mother's Day (April to May)
• Halloween (October)
• BFCM (November)
• Boxing Day (December)
🇮🇳 India
We performed various sales campaigns that took place during the following periods:
• Diwali (October)
• BFCM (November)
🇺🇸 United States
We performed various sales campaigns that took place during the following periods:
• Mother's Day (April to May)
• Halloween (October)
• BFCM (November)
• Christmas (December)
mother's day
Visual theme & mood
• Soft pastels
• Floral
• Sentimental, Premium Gifting
• Clean & Minimal
Color Palette
Graphic Assets
UI elements
halloween
Visual theme & mood
• Charming Spooky
• Cozy Dark Neutrals
• Glow & Shadow
• Comfort & Safety
Color Palette
Graphic Assets
UI elements
diwali
Visual theme & mood
• Joyful, Extravagant
• Firework Sparks
• Gold Yellow
• Big Savings, Celebration
Color Palette
Graphic Assets
UI elements
christmas (United States), boxing day (Canada)
Visual theme & mood
• Nature & Winter Season
• Snowy Accents
• Soft Lighting
• Cozy & Luxury
Color Palette
Graphic Assets
UI elements
black friday cyber monday
Visual theme & mood
• Exclusive Access
• Modern
• Tech Aesthetic
• Time-Sensitive
Color Palette
Graphic Assets
UI elements
We had four sales phases in total:
P1 & P2: Early Access Users
P1 (Sign-up): Early access users sign up (November 1st – November 6th).
P2 (Sale Open): Sale opens for early access users (November 7th – November 10th).
P3 & P4: General Access Users
P3 (Open for All): Sale opens to the general public (November 10th).
P4 (Sale Ending): Sale ending soon/Final notice.